4 Reasons Why it’s Easier Than Ever to Move Procedures in-Office.

Don’t Overlook Less Obvious Drivers for Today’s Site of Service Transformation. Industry Changes Such as M&A and Generational Needs Can Play A Huge Factor.

Beyond the cost savings and patient satisfaction, there are other less obvious drivers for today’s site of service transformation. Consider mergers and acquisitions (M&A) such as the CVS-Aetna merger and Optum’s acquisition of Davita Medical Group. Transactions like these could tie the hands of physicians by dictating where procedures must be performed. Physicians, however, want greater control over where they treat their patients; and therefore, greater control over charges. More often than not, the in-office procedure model is more affordable for the patient and more profitable for the physician. 

Generational differences are also driving this site of service evolution. The needs and goals of baby boomers in comparison to millennials in terms of physicians and patients are vastly different. This new wave of physicians wants to make a name for themselves. They are looking for ways to advance their careers while maintaining a work-life balance. Alternative models such as starting their own office-based surgical practice or working for other practices that allow them more creativity and freedom such as concierge businesses and other 9-5 situations are ideal.

On the patient side, millennials are more mobile than baby boomers. Millennials are accustomed to booking appointments online, looking at wait times, and reading physician reviews… all from their mobile device. With so much information available to patients, providers must find new and creative ways to differentiate themselves to achieve long term success. This includes extending the convenience of online access to providing alternative sites of service that are more convenient and cost-effective.  Office-based procedures are the way of the future.


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